Luxury Pashmina aims to shape the marketplace for premium Pashmina products, connecting discerning customers with authentic Pashmina artisans from Kashmir. By focusing on the unique art and journey behind each piece, the platform intends to build a global community of pro-luxury buyers and support the artisans who create these exquisite items.
category:
Ecommerce Website
services:
Photography, Branding,
Design, Development, Hosting Custom Email, SEO
Design, Development, Hosting Custom Email, SEO
Date:
2021
team:
Neeraj Bharwani
Nishant Kumar
Nishant Kumar
Problem
- Create a responsive e-commerce website catering US market first.
- Product pages to feature image galleries, descriptions, size guides, wishlists, attributes, and variations in color and style.
- Enable users to utilize coupons for discounts.
- Automatically calculate relevant state taxes based on the customer’s address.
- Provide accessible FAQs covering product integrity, delivery, packaging, returns, support, and data collection to foster transparency and trust.
Challenges
- Client located in the US, requiring remote collaboration.
- Branding, stationery, packaging, photoshoots, and content creation needed to be handled in-house.
- Negotiating with vendors for high-quality materials at reasonable costs and ensuring timely delivery.
- Optimizing images for both the website and social media.
Solution
Design Foundation
- Designed a logo that signifies the origin of the Pashmina.
- Created comprehensive brand guidelines for Luxury Pashmina, detailing the usage of the logo, fonts, and typography with examples.
- Selected White and Rose Gold as the primary colors, with a minimalistic design approach.
Information Architecture
- Product pages include a detailed image gallery, description, size guide, attributes, and color & style variations.
- Integrated a filter system to allow customers to sort products based on preferences.
User Experience (UX) Principles
- Emphasized a clean, minimalistic design to reduce cognitive load and improve navigation.
- Ensured accessibility by making FAQs and essential information easily accessible.
- Implemented responsive design for optimal viewing on all devices.
Performance Optimization
- Optimized images for fast loading times on the website and social media.
- Used a trusted payment gateway to offer various payment methods accepted in the US and internationally.
Proactive Measures
- Ensured the website automatically calculates relevant state taxes based on the customer’s address.
- Provided mechanisms for coupon application and discount management.
Research and Benchmarking
- Performed extensive market research and benchmarking of leading e-commerce platforms to ensure competitive features and user expectations were met.
Security Measures
Implemented robust security protocols to protect user data and maintain trust.
Success Metrics
Traffic and Engagement
- Achieved an average of 10,000 monthly visitors within the first three months post-launch.
- Mobile devices accounted for 65% of the traffic, followed by 30% from desktop and 5% from tablets.
Customer Feedback
- Received positive feedback from 85% of customers regarding the website’s ease of use and product information clarity.
- FAQs and transparent information led to a 20% reduction in customer inquiries.
Operational Efficiency
- Efficient vendor negotiation and collaboration led to high-quality outputs within budget and deadlines.
- Optimized image handling improved website and social media performance.
Conclusion
Future Steps
- Expand delivery to Europe and Asia, further bridging the gap between Pashmina artisans and global luxury buyers.
- Implement features for personalized customer experiences, such as personalized recommendations.
- By integrating meticulous design, strategic UX principles, and robust security measures, the Luxury Pashmina e-commerce platform is set to redefine the marketplace for premium Pashmina products, offering a seamless, secure, and luxurious shopping experience to customers worldwide.
